Skilled labor situation in the automotive industry
According to a recent study by the Competence Center for Securing Skilled Labor (Kofa) at the employer-friendly German Economic Institute (IW), an average of around 10,300 positions remained unfilled in the industry between July 2023 and June 2024. Highly qualified experts in particular continue to be sought after.
The authors of the study explain the apparent contradiction by pointing out that the transformation of the industry requires specific job profiles. “Despite economically turbulent times, jobs remain unfilled in the automotive industry,” says study author Jurek Tiedemann. This is because the demand for skilled workers remains high due to changes in mobility and new technologies. “The industry urgently needs qualified personnel for the digital and ecological transformation.”
*Example:
Automotive Mechatronics Technician (m/f/d) on Indeed.com
Targeted recruitment in the automotive industry
According to industry experts, the global automotive sector is also facing growing workforce challenges. A survey conducted by ABB Robotics and Automotive Manufacturing Solutions found that rising labor costs (35%) and the increasing shortage of skilled professionals (31%) are becoming major global issues for the automotive industry. As a solution, ABB Robotics and Automotive Manufacturing Solutions emphasize the importance of targeted education and training programs for young talent and existing employees alike.
To attract qualified professionals, job ads need to appear where potential candidates are actively searching. At the same time, search behavior — especially among younger generations — has changed significantly: in addition to the growing use of mobile devices for job searches, Generation Z in particular places increasing importance on a strong employer brand that aligns with their personal values. A positive employer brand builds trust and ultimately attracts more applicants.
You can find more information on what you should bear in mind when recruiting Generation Z here.
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