The Skilled Labor Situation in the Retail Sector
Despite a slight economic downturn in 2024, the shortage of skilled workers in the retail sector remains significant. On average, 26,929 open positions could not be filled with suitably qualified candidates — fewer than in the record year 2022, when the skills gap exceeded 39,000. Qualified professionals account for the majority of this gap, representing almost seven out of ten (66.8%) unfilled positions.
*Example:
retail sales associate (m/f/d) on Indeed.com
Tailored Recruitment in the Retail Sector
The current challenges facing the retail sector in recruiting are clearly evident. Companies are struggling to fill positions that are becoming increasingly difficult to staff, while HR managers must adapt to the changing needs of younger generations, particularly Generation Z. Ulrike Witt, head of the Retail HR research project, explains what recruiting will look like in the future based on the findings of the EHI study “Talents4Retail 2023/24”: “Straightforward—that’s the general consensus when it comes to application options: ideally one-click and without a cover letter.”
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